We see a near-future in which consumers can assert their choices in the marketplace with freely accessible technologies, communicating directly with brand owners, to confirm to their satisfaction the quality of their purchases.

In our view, the 20th Century supply chain, in which consumers were passive recipients of goods, and at the mercy of middle-men, and brand owners struggled to get their message across, has no more place in the current century.

Manufacturers and brand owners should be confident that they will obtain a just reward for their investment and research efforts. Patients and consumers should not feel that every time they buy an important item, such as medicine or cosmetics, they are gambling with their lives. Regulators should not look on powerless as better resourced criminals lay waste to the health and well-being of consumers.

Our Vision is a better life for all by ensuring and communicating the quality of all life-impacting products.