mPedigree protects patients and consumers in the developing world from fake medicines.
There is no charge. Access to a cellphone is enough.
mPedigree's Social Marketing gets out the message that fake drugs kill.
Everyday, perhaps two thousand people die because of deadly drugs.
mPedigree is not a non-profit. But it is not a traditional business either. It is a Social Enterprise in every sense, relying on partnerships and the consensus-building process of standards-setting.